Creating a professional business profile on My Purple Page is a great first step. But the real value comes when people see it. Here is an exact playbook for sharing your business link across every major social media platform to maximise your reach and bring in new customers.
Before You Start: Copy Your Link
Your My Purple Page business link looks like: mypurplepage.com/your-business-name. Copy this link and keep it handy — you will be using it everywhere. This single link gives every visitor your complete business profile: products, reviews, gallery, and a direct WhatsApp contact button.
WhatsApp — Your Most Powerful Channel
Start with WhatsApp because it is where your warmest audience lives:
- WhatsApp Status — post your link with a short message like "Check out our new website 👆" every few days. Your entire contact list will see it
- WhatsApp Business Profile — add your link to the website field in your business profile so every new contact can visit it
- Broadcast messages — send your link to your customer broadcast list with a special announcement: "Our full catalogue is now online — check it out!"
- Local groups — share in relevant local community groups when appropriate
Instagram — Building Visual Credibility
Instagram is ideal if your business is visual (food, fashion, beauty, crafts, interiors):
- Bio link — add your My Purple Page link to your Instagram bio immediately. Update your bio to say "Our full catalogue is in the link below 👇"
- Story links — use the link sticker in Instagram Stories to send followers directly to your profile
- Post captions — regularly mention "link in bio" in your post captions and remind followers what they will find there
- Reels — create a short Reel showing your products and end with "See the full range — link in bio"
💡 Tip: Post to your Instagram Story at least 3 times per week with your link. Stories disappear after 24 hours, which means each post is a fresh opportunity to reach people who missed previous ones.
Facebook — Reaching the Widest Audience
Facebook remains the most-used social platform in India, particularly for users over 30:
- Facebook Page — create a Facebook Page for your business if you haven't already, and add your My Purple Page link as your website. Post your link as a regular update
- Facebook Groups — share your link in local buy/sell groups, community groups, and professional groups relevant to your business
- Personal profile — share your business link as a personal post and ask friends and family to share it further
LinkedIn — For B2B and Professional Services
If you serve other businesses or are a professional (consultant, trainer, lawyer, accountant), LinkedIn is essential:
- Add your My Purple Page link to your LinkedIn profile as your website
- Write a post announcing your online profile and what customers can find there
- Share the post with a brief explanation of what you offer and who you help
Google Maps and Google Business Profile
When you claim your Google Business Profile, add your My Purple Page link as your website. This is critical: it means anyone who finds your business on Google Maps can click through to your full business profile with one tap.
Your Email Signature
Add your My Purple Page link to your email signature with a brief call to action: "View our full catalogue: mypurplepage.com/your-business". Every email you send becomes a subtle promotion for your business.
Offline Channels
Do not forget to bridge your offline and online presence:
- Print your My Purple Page link (or QR code) on your packaging, receipts, and business cards
- Display a "Scan to view our products" QR code at your shop counter or checkout
- Mention your website link when speaking to customers in person
Consistent promotion of your business link across these channels will build your online visibility month by month. You do not need to be active on every platform simultaneously — pick two or three that your customers use most and commit to sharing your link there regularly.
